Dr. Brad Fain, Owner

Dr. Brad Fain, Owner

 Dr. Judy Looney, Research Associate

Dr. Judy Looney, Research Associate

Walter Bradley Fain


Director, HomeLab

Principal Research Scientist

GTRI/Electronic Systems Laboratory

Georgia Institute of Technology

(678) 321-6527



Degree                                    Year     University                                           Field

Doctor of Philosophy            2002    Georgia Institute of Technology        Engineering Psychology

Master of Science                  1994    Georgia Institute of Technology        Engineering Psychology

Bachelor of EE                      1992    Georgia Institute of Technology        Electrical Engineering


Title                                                     Organization                            Years

Principal Research Scientist                GTRI                                        2009 – Present

Senior Research Scientist                    GTRI                                        2003 – 2009

Research Scientist II                           GTRI                                        1998 – 2003

Graduate Research Assistant               GTRI                                        1992 – 1998


Universal design, program evaluation, blast data analysis, ethnographic research, accessibility of electronic and information technologies, consumer product design, accessible packaging, medical device usability testing, human systems integration, human factors in advanced traffic management systems, human factors in rotary-wing aviation, human factors in fixed-wing aviation, human-computer interface design, workstation design, rapid decision making, aging and decision making, voting system design, blast data analysis, health technologies, cognitive aging, advanced auditory displays, attention, and business development.


Dr. Fain is the Director of Georgia Tech’s HomeLab research initiative and currently leads a team of researchers pioneering research into issues and products design to assist with successful aging in place.  Dr. Fain led the US Army Rapid Equipping Force’s (REF) blast data analysis program that correlated data from blast related injuries with medical outcomes for a variety of soldier borne sensors.  Dr. Fain led program evaluation efforts for both the Arthritis Foundation’s ease of use commendation program and NSW Healthshare’s hospital nutrition evaluation program. 

Dr. Fain led the technical portion of the EAC’s Military Heroes Initiative to search for new technologies that would allow recently wounded soldiers to place a private and secure vote.  Dr. Fain served as the technical director of the EAC’s Accessible Voting Technology Initiative (AVTI) to develop technologies solutions that facilitate accessible voting for the general population.  The AVTI resulted in the development of a voting system test bed used to conduct accessibility research for ballot design and novel hardware design.  Dr. Fain led a NIST research grant to determine best practices for quantifying and certifying the accessibility and usability of new voting systems.

Dr. Fain developed the Accessibility Evaluation Methodology (AEM) and published a report documenting the methodology in 2001.  He has performed over two hundred accessibility evaluations for national and international customers in over one hundred projects.  In 2004, Dr. Fain modified the AEM to measure ease of use for special populations and, as a result, GTRI was named as the national test lab for the Arthritis Foundation’s Ease of Use Commendation Program.  He has executed over eighty evaluation projects.  As a result of Dr. Fain’s research, GTRI has been named as the sole authorized test lab for both the Arthritis Society of Canada and Arthritis Australia.  He pioneered the development of Consumer Product Integration (CPI) as a design process for the realization of products with universal design features. 

Dr. Fain led the National Council on Disability (NCD)’s universal design research program.  The focus of the research program was to determine the impact of Section 508 of the Rehabilitation Act on the design and procurement of electronic and information technologies.  Dr. Fain’s report contained universal design policy recommendations that were endorsed by the NCD and sent to the President of the United States for consideration.  He conceived and led the development of an information portal containing information pertaining to the design and procurement of accessible electronic and information technologies.  The Accessibility Assistant (http://accessibility.gtri.gatech.edu) is the culmination of eight years of accessibility research at Georgia Tech and serves over 1500 visitors monthly.  Dr. Fain conducted a study of driver decision-making in the presence of real-time traffic information in both young and older adults.  His research led to the development of guidelines for the generation of Variable Message Sign (VMS) messages displayed to travelers. 

Selected Published Papers

1.     Fain, W. B., "Why Every Usability Professional Should Consider Becoming an Accessibility Professional or at Least Be Good Friends with One." UX Magazine, July, 2010.

2.     Fain, W. B., “Assessment of Workplace Product Accessibility: A human factors perspective,” Work: A Journal of Prevention, Assessment, and Rehabilitation, 27(4), 371-379, 2006.

3.     Jacko, J. A., Barreto, A. B., Scott, I. U., Chu, J. Y. M., Vitense, H. S.,Conway, F. T., & Fain, W. B., “Macular Degeneration and visual icon use: Deriving guidelines for improved access,” Universal Access in the Information Society, 1(3), 197-206, 2002. 

4.     Walker, N., Fain, W. B., Fisk, A. & McGuire, C, “Aging and decision making: Driving-related problem solving,” Human Factors, 39, 438-444. 


Educational Background:

A 2014 graduate of Argosy University with a Doctor of Business Administration (DBA) degree, Judy Looney is a member of Sigma Beta Delta, an International honor society recognizing and promoting achievement in business, management and administration.                                           

She received her Masters of Business Administration from The University of Pittsburgh with a concentration in Marketing. An honors graduate, she was part of research teams for projects with Kodak and the U.S. Department of Commerce. She completed her Bachelor of Arts degree in Psychology at Pennsylvania State University graduating with highest honors.  She is a member of Phi Beta Kappa.

Experience Summary:

Dr. Looney is a Market Research professional who has worked with corporations over the past thirty years to identify customer needs and uncover business opportunities.  Her professional experience spans a wide range of industries in both the business to business and business to consumer space including chemicals and plastics, automotive, packaged goods and telecommunications.  She has held research positions with G.E. Plastics (formerly Borg Warner Chemicals), Saab Cars, USA, Inc., Bell South, and Biolab (formerly a Chemtura Company).  As an independent market research consultant she has done work with LexisNexis in their Risk, Information & Analysis division and Legal Markets division and Lonza, in their Water Treatment division.

Her research expertise includes Product Concept Testing, Segmentation Studies, Purchase & Usage Studies, Ethnographic Research, Brand Equity Studies, Brand Positioning, Advertising Research and Pricing Studies.  She is experienced in both quantitative and qualitative research.

Fields of Interest:

Dr. Looney is interested in generational difference in people’s perception and usage of new technologies. Her dissertation research focused on the differences in key drivers that influence attitudes towards, and adoption of mobile advertising between generational cohorts. She has a personal interest in Alzheimer’s research, particularly in products and services that could enhance Alzheimer’s patients’ quality of life and those that could assist caregivers in the day-to-day management of loved ones.

Professional Associations & Certifications

Dr. Looney holds a certificate in Principles of Marketing Research from the University of Georgia and a certificate in Advanced Market Research from the joint program provided by the University of Georgia/American Marketing Association’s School of Advanced Market Research.