We drive innovation through human performance based research, requirements analysis, and user testing.


Consumer products and packaging solutions are often difficult to use or otherwise not optimally designed to meet the needs of consumers.  We provide key insights into the needs, aspirations, and latent demands of all consumers including those with functional limitations due to aging or disability.  We specialize in objectively measuring human performance in order to deliver key insights that drive innovation. Find out how we can help you design the next great product or improve upon an existing solution.



Find out about our organization, mission, our methods, and the results of our decades of experience.

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